Analysis of the Impact of Using Multiple Strategic Lenses on Enhancing Organizational Resilience: An Applied Study of Zain Iraq Telecommunications Company
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Abstract
This study aims to analyze the impact of using multiple strategic lenses (structural, political, symbolic) on enhancing organizational agility across its dimensions (adaptive, proactive, strategic) in Zain Iraq Telecommunications Company, one of the leading telecom providers in Iraq. The study adopted a descriptive-analytical methodology, and data were collected from a sample of (199) employees through a structured questionnaire designed to measure the study variables. Statistical analyses were conducted using SPSS and AMOS software, including Pearson correlation and both simple and multiple linear regression The results revealed strong and statistically significant correlations between the dimensions of strategic lenses and those of organizational agility. Regression analysis showed that the structural lens had the strongest influence on agility, followed by the symbolic and political lenses. This indicates that diversity in strategic thinking approaches plays a critical role in enhancing the organization’s ability to adapt to environmental changes, anticipate future challenges, and manage institutional transformation. The study concluded that integrating the three lenses contributes to building a flexible and sustainable organizational system. Several practical recommendations were presented to Zain Iraq’s senior management, including the need to develop organizational structures, empower strategic leadership, and strengthen symbolic organizational culture to enhance the company’s capacity to cope with the dynamic challenges of the telecommunications sector.
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References
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