The communication strategy of the university institution A field study of the Higher School of Economics Oran

Abstract

Our study aims to identify the role of
communication strategy in scientific
research institutions, Oran Higher School
of Economics, as a model, shows the
emergence of efficient internal
communication forms, creating and
strenthening the culture of
communication ties between the
empoyees regardless theirs ranks and
tasks. Outside the institution, it continues
to link bridges with its professional
environnement to achieve target goals, by
adpoting an efficient communication
stategy