التواصل وما بعد الحداثة "تيك توك" ..ليبدأ العرض

Abstract

TikTok is undoubtedly the phenomenon of the season, achieving phenomenal download figures exceeding 46 million at the start of the first half of 2018, and more than a billion videos viewed in a single day. It has surpassed the usage rates of Facebook, Instagram, and WhatsApp, rightfully establishing itself at the forefront of social media platforms. TikTok is not merely a space for entertainment, self-expression, comedy, and music, thanks to the app's numerous features and ease of use. It is also a platform for image marketing, for self-portraits, for sharing with others, for emulation, and for transitioning from anonymity to recognition. In seconds, an ordinary moment transforms into a captivating, artistic snapshot that holds the world in its wake. The app seems to have reached all ages, nationalities, and geographical locations, setting no limits or conditions for use, which explains its popularity and ease of access. Does TikTok contribute to building a digital identity? Does it possess the tools to dismantle and construct certain values? Or does it offer an aesthetic vision? How can this public presentation be achieved? For the self, in search of its interaction with and through the other...?