Классификация рекламного текста по форме: устная (монологическая, диалогическая). Classification of Advertising Text by Form: Oral (Monologue, Dialogic)
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Abstract
ABSTRACT: This article is devoted to the advertising text as a special kind of messages that carry some information about the product being sold. The definition of the concept of "advertising text" is given as a way of transmitting information between the advertiser and the consumer, in which ideas can be translated into the language of consumers. So, the text acts within the system belonging to the field of speech communication, and as a linguistic unit that forms the highest level of language, which necessarily assume the attitude to the text as the basic unit of communication. Advertising texts are considered according to the oral form of presentation, as it is a typical norm of the implementation of spoken speech. Thus, it is impossible to comprehend the essence of dialogue without investigating the nature of monologue and vice versa.
РЕЗЮМЕ: Данная статья посвящена рассмотрению рекламного текста, как особого вида сообщений, несущих некую информацию о продаваемом продукте. Дается определение понятию «рекламный текст», как способ передачи информации между рекламодателем и потребителем, как форма коммуникации, идеи которой можно перевести на язык потребителей. Итак, текст выступает внутри системы, принадлежащей области речевой коммуникации, и как лингвистическая единица, формирующая высший уровень языка, которые обязательно предполагают отношение к тексту как основной единице коммуникации. Рассматривается рекламные тексты по устной форме представления, т.к. она- является типичной нормой реализации разговорной речи. Таким образом, постижение сущности диалога невозможно- без исследования природы монолога и наоборот.
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