The problem of understanding the communicative phenomenon between the quantitative and the qualitative in Algerian research and studies

Abstract

This study came to understand the issue of the Algerian researchers' reliance on statistical and quantitative methods in sociological research on the communicative phenomenon in the field of information and communication sciences, which is still largely dependent in its results on quantitative research that works on transforming the communication act into mathematical numbers and statistics to be expressed in various correlation coefficients or Percentages and statistical significance, Which still depends to a large degree in its results on quantitative research that works to convert the communication act into numbers and mathematical statistics to be expressed in various correlation coefficients or percentages and statistical connotations. For their reliance on sociological survey tools such as questionnaire, interview and quantitative statistical analysis But the question here is: Can the truth about the communicative phenomenon in Arab societies be truly understood, especially only by obtaining the frequencies, ratios, and statistical indications. We also focused on the qualitative analysis of the methods and tools of the selected studies of criticism, following the steps of content analysis and using the method of understanding and answer problematic questions.