Strategies for Employing Artificial Intelligence in the Advertising Industry An Analysis of Mechanisms and Impacts

Abstract

This descriptive analytical study aims to explore the impact of artificial intelligence on the advertising industry and analyze its role in effectively improving and directing advertising content. Through a comprehensive review of relevant studies, the research seeks to monitor the current effects of smart advertising marketing powered by artificial intelligence technologies. The objective is to enhance the productivity of marketing campaigns by collecting and analyzing diverse data, including browsing records and audience interactions on social media, to identify patterns and trends. The study employs a descriptive analytical method, utilizing observation and interview tools to achieve reliable results. Based on previous studies, the findings indicate a significant improvement in audience targeting and the effectiveness of advertising campaigns, highlighting the substantial benefits of artificial intelligence technology in boosting the performance of the advertising industry. The results demonstrate that using AI technologies contributes to more efficient ad targeting and significantly increases the effectiveness of marketing campaigns, opening new horizons for sustainably improving and developing advertising marketing strategies.