دور التسويق الإلكتروني في تنمية أداء المصارف الإسلامية -دراسة تطبيقية The Impact of E-marketing on Improving the Performance of Islamic Banks, -An applied study-

Abstract

The researcher employed the descriptive analytical technique by conducting interviews in order to get the necessary data in order to assess the influence of electronic marketing on enhancing the performance of Islamic banks and to meet the study's purpose. The study's findings suggested that electronic marketing can help Islamic banks operate better while also lowering overall and promotional expenses, and 80% of the respondents stated that the bank was interested in using electronic services. The findings demonstrated that e-marketing adoption boosts customer happiness and loyalty to the bank because digital marketing enables real-time tracking and analysis of marketing initiatives, which enables ongoing improvement and results in cost savings. A huge client base was established for the bank as a result of the implementation of electronic marketing for its online banking services, which also increased the happiness of the bank's current customers and attracted new ones. Based on the findings, the researcher advised banks to spend money on user-friendly, clear websites and mobile applications that give clients a smooth experience