الفيسبوك والأحزاب السياسية، أي تموضع للأحزاب الجزائرية في كنف ثنائية التواجد الدائم والتفاعل المتاح؟ دراسة تحليلية لعينة من منشورات حزب حركة مجتمع السلم

الملخص

The study aims to identify the position of Algerian political parties in the context of the spread of the social networking site Facebook by highlighting one of the most important Algerian political parties, the Movement of Society for Peace Party, based on highlighting the temporal specificity of their presence and activity through their official page on the site and tracing the interactive aspect of this communication process. This is done by relying on the survey method and a content analysis tool to collect and process data and using the intentional sample in the selection of the party and the identification of the sample of analyzed publications. This study found that the MSP's reliance on Facebook remains moderate in terms of publication intensity and is characterized by eventuality, continuity and time fluctuation, and the Facebook audience interacts with its posts through likes, text comments, emojis and participation alike, in contrast to repeated ignoring that reflects the party's adoption of the linear approach to communication.