La valeur Marchande des Langues auprès des Multinationales en Algérie

Abstract

The Market Value of Languages to Multinationals in Algeria

The paper at hand aspires to draw up the interest, weight and role of languages in value creation, namely the market value and the effect multilingualism has on the workforce behavior advantaging the staff when it comes to business fulfillment within multinational companies in Algeria. The case study explains, justifies and depicts the ethnographic workplace as a linguistic market in which the command of languages as a wordforce overlay a market value, leading actors to thrive on socio-professional life at the workplace or elsewhere. In an evolutionary process, the present study –meant to be descriptive and exploratory– endeavors to explore and analyze the linguistic plurality within multinationals in terms of its input and output.